Juventus to launch a fan token

One of the world’s leading football clubs, Juventus has announced a new multi-year agreement with a blockchain-based fan platform called Socios.com. The partnership will result in the launch of a Juventus Official Fan Token, which will give them voting rights on some of the club’s decisions. It is the second of this kind following a recent announcement from Paris Saint Germain.

The sports voting platform Socios.com is driven by one of E&S Group’s Clients, a blockchain start-up called chiliZ. Founded by French entrepreneur Alexandre Dreyfus just 15 months ago, the Malta-based venture has raised US$66 million from investors including Beijing-based venture firm FBG Capital and Binance. E&S Group helped chiliZ structure its token offer.

Juventus boasts over 340 million fans globally and the clubs following on social media far exceeds the 60 million mark. Now with the launch of the Juventus Official Fan Token, the club hopes to increase the level of fan engagement on a global scale as well as allowing non-European fans to fully enjoy their Juventus experience.

Fans and holders of the token will be able to trade them globally as well as engage via a mobile voting platform giving them a greater opportunity to interact with aficionados and enable them to share their opinions. Tokens will be available in a Fan Token Offering (FTO) via Socios.com in the first quarter in 2019.

Giorgio Ricci, head of global partnerships and corporate revenues at the club said in his statement:

“Juventus is glad to welcome Socios.com to our partners. At the Club, we are always very careful and pro-active towards innovation and new technologies. Together with Socios.com we believe we can offer new opportunities to our worldwide fan base to engage in cutting-edge way with their favourite club.”

Founder and CEO of Socios.com, Alexandre Dreyfus added:

“As one of the biggest and most successful football clubs in the world, I am delighted that Juventus has chosen to work with Socios.com, and to seek the rewards that our innovative blockchain technology has to offer.”

Socios.com has yet to conduct any surveys among sports fans to see how interested they are in the tokens issued by their favourite clubs, but the deals with PSG and Juventus should help to get more people on board.

Socios.com long-term plan is to partner with over 50 football clubs whilst injecting an impressive $300 million into the sporting ecosystem over the next five years.

E&S Group successfully tokenised its services and helps other businesses to do the same. To find out more details contact a member of our team today by sending an email on [email protected]