Four ways to optimise your ICO marketing
The ICO industry is currently going through an unprecedented boom which has seen the number of ICOs rise to a level never seen before. Despite the fluctuations of Bitcoin and other cryptocurrency prices, the interest from companies that want to use blockchain technology has not been affected.
This has resulted in a situation where hundreds of ICOs are all jostling for investors attention, meaning there is a whole lot of competition out there if you want to get a slice of the market. Even in the most saturated markets, there are still things you can do to get ahead of the game and your marketing prowess is what will ultimately decide if you get noticed and meet your fundraising objective. Here are four fail-safe techniques you can employ to help you do just that.
Pay attention to data
Data you hold on and about your customers can come in very handy when it comes to really optimise your marketing efforts. First of all, you need to be sure that you are targeting the right people at the right time to ensure that your project sticks in peoples minds. Utilise social media, news portals, adverts, emails, and forums, and you will be able to create a consistent presence that is immune to fashion.
Build a solid community around your project
There are lots of community-based platforms that you can use to create a community around your project- Reddit, Telegram, Twitter, Medium, Disqus, WhatsApp, and LinkedIn are just a few good examples. The most important thing to remember is that you are posting information, news, and striking up a conversation in places where your target audience is hanging out. Be sure to respond to questions and queries as well as just posting content and advertising materials. Remember, the more active your community is, the easier it will be to build trust and get more investors. By engaging with this community in the right way, they will spread the word about your product for you and yield a better response than just advertising alone
Use the best quality marketing materials
This is not a time to cut corners, particularly in an industry that has a bit of a trust problem. From your whitepaper to your logo, ensure that everything that you present to the public is of the absolute highest quality imaginable. If your marketing products look like they were put together overnight by a bunch of amateurs, then the chances are that they will refuse to invest a penny in your idea. From your emails to your website, content to graphics- even one typo could completely destroy any trust in your ICO and set those alarm bells ringing.
Entrust it to the professionals
Whilst it can be tempting to take care of the marketing bits and bobs yourself, unless you are a professional, it is better not to risk it. Hire someone with experience to write your whitepaper, getting a legal team to review your business plan, and ensuring that you are presenting a completely professional image to the public will save you a lot of tears, tantrums and money later on. Involving professionals from an early stage can be the difference between a successful project and a failed one, don’t wait until it is too late.