Category: New ICO – ChiliZ

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Juventus to launch a fan token

Categories Blockchain, Malta, The Blockchain Island, E&S Group, New ICO - ChiliZ, Technology, Tokens, Football,

Juventus to launch a fan token

One of the world’s leading football clubs, Juventus has announced a new multi-year agreement with a blockchain-based fan platform called The partnership will result in the launch of a Juventus Official Fan Token, which will give them voting rights on some of the club’s decisions. It is the second of this kind following a recent announcement from Paris Saint Germain.

The sports voting platform is driven by one of E&S Group’s Clients, a blockchain start-up called chiliZ. Founded by French entrepreneur Alexandre Dreyfus just 15 months ago, the Malta-based venture has raised US$66 million from investors including Beijing-based venture firm FBG Capital and Binance. E&S Group helped chiliZ structure its token offer.

Juventus boasts over 340 million fans globally and the clubs following on social media far exceeds the 60 million mark. Now with the launch of the Juventus Official Fan Token, the club hopes to increase the level of fan engagement on a global scale as well as allowing non-European fans to fully enjoy their Juventus experience.

Fans and holders of the token will be able to trade them globally as well as engage via a mobile voting platform giving them a greater opportunity to interact with aficionados and enable them to share their opinions. Tokens will be available in a Fan Token Offering (FTO) via in the first quarter in 2019.

Giorgio Ricci, head of global partnerships and corporate revenues at the club said in his statement:

“Juventus is glad to welcome to our partners. At the Club, we are always very careful and pro-active towards innovation and new technologies. Together with we believe we can offer new opportunities to our worldwide fan base to engage in cutting-edge way with their favourite club.”

Founder and CEO of, Alexandre Dreyfus added:

“As one of the biggest and most successful football clubs in the world, I am delighted that Juventus has chosen to work with, and to seek the rewards that our innovative blockchain technology has to offer.” has yet to conduct any surveys among sports fans to see how interested they are in the tokens issued by their favourite clubs, but the deals with PSG and Juventus should help to get more people on board. long-term plan is to partner with over 50 football clubs whilst injecting an impressive $300 million into the sporting ecosystem over the next five years.

E&S Group successfully tokenised its services and helps other businesses to do the same. To find out more details contact a member of our team today by sending an email on [email protected]

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chiliZ has teamed up with Binance

Categories Blockchain, ICOs, Malta, New ICO - ChiliZ, Technology, Binance, esports

chiliZ has teamed up with Binance

Our client, chiliZ , announced that Binance is investing in their new tokenization platform which focuses on esports and other sports industries. chiliZ blockchain platform tokenises voting rights to their supporters of esports and other sports entities. This concept was inspired by the “Socios” crowd-management which Real Madrid and FC Barcelona came up with.

The video gaming industry is worth $110 billion, which is surprisingly bigger than the global film and music industry. It is expected that the video gaming space will adopt blockchain services thus accessed by more than 300mm esports fans. It is apparent that millennials, nowadays are knowledgeable and have a keen interest in virtual currencies and have experienced trading in digital assets. In fact, both blockchain technology and esports will reach millennials which are acquainted with both emerging technologies.

The chiliZ platform will start with esports teams and leagues. However, Binance and chiliZ will eventually work with the sports industry. They are also planning to develop a fan-driven token ecosystem for traditional sports teams, hence scaling the concept of “Socios” around the world.

Binance involvement with chiliZ is to provide the sharing of technical knowledge, innovation and creativity. Furthermore, this collaboration will help chiliZ delivering its platform globally.

Alexandre Dreyfus, chiliZ CEO stated that “Binance’s significant investment in chiliZ will boost our current private placement offering and help us to move faster. Their support will help us deliver our vision globally, increase our visibility in the blockchain ecosystem and empower our technical vision. I’m also excited that Binance is setting-up in Malta, where we will be able to share resources. Enabling a more strategic partnership.”

While Binance CEO & Founder Changpeng Zhao added “chiliZ is a creative way to embrace blockchain technology, aimed at building tools and services for mainstream adoption in industries that have a massive global growth rate. We are thrilled to support the team behind the project, and to help make them a success.”


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Categories Blockchain, Cryptocurrency, ICOs, New ICO - ChiliZ



Our client, chiliZ is a blockchain-based platform that allows enthusiasts to crowd-manage sports and esports teams and organisations. The inspiration finds its roots in traditional sports, specifically football’s La Liga, with their democratic ‘socios’ system of club management. Real Madrid – arguably one of the most valuable teams in the sporting world – is collectively controlled by its 90,000+ ‘socios’; moreover, 170,000 ‘socios’ hold decision-making power at FC Barcelona. The concept of ‘crowd-management’ is already proven to work.

The chiliZ team have confirmed that $27 million has already been secured through early, private token placement. Current esports teams and leagues have shown great excitement and enthusiasm for the project, which is set to change how esports fans interact and engage with their favourite teams. Demand for the project is also gaining considerable momentum in Asia – the polestar of the fintech and esports industries.

Blockchain Innovation

By 2020, chiliZ anticipates an esports landscape that is not only shaped by what games, teams, and leagues draw the highest audiences, but by those who can most effectively activate and monetise that audience by putting those fans in the driving seat. The ultimate goal is radical fan engagement, where enthusiasts become the decision makers through the acquisition of chiliZ tokens ($CHZ). Crucially, the chiliZ platform complements the entire esports ecosystem, by giving professional and grass-roots teams access to essential support and funding.

The chiliZ platform makes this vision a reality – a universal sports & esports “crowd-control” engine capable of giving fans a direct say in guiding their favorite teams’ management and strategic decisions. Any league, any team, any game, realised with blockchain technology and powered by the chiliZ token.

The chiliZ Team & Location

The chiliZ team is comprised of 20+ game-industry experts, experienced in regulated gaming and tech. chiliZ’s Advisory Panel comprises a veritable who’s who of the industry, and includes one of gaming’s most popular players, Dr DisRespect, who, until recently, held the Twitch record for the most-viewed stream by a single streamer. He is joined by Swedish esports streamer, Anomaly – who boasts 2+ million YouTube subscribers and 900k+ Twitch followers; Guillaume Patry, the iconic former StarCraft Pro and 1999 World Champion; world famous poker star and former StarCraft phenomenon ‘ElkY’; Kook ‘The boY’ Kibong, former top StarCraft pro; Hong ‘Yellow’ Jin-Ho, a StarCraft superstar and Korean TV personality; Nicolas Maurer, esports entrepreneur, and CEO of Team Vitality, the most successful esports team in France; and Wouter Sleijffers, CEO of Fnatic, one of the world’s most popular and competitively successful esports teams.

Current and former leaders from the likes of Facebook, Playtech, Sina Sports, Pokerstars and InFront Sports complete the Advisory line-up, offering access to knowledge, networking and authority.

The chiliZ team is located in Malta, an EU Member State, which is aspiring to be at the forefront in regulating the blockchain sector. Malta is aiming to develop a policy framework that will support the innovation and new technologies for financial services in the area of virtual currency. This is one of the reasons why Malta is attracting the largest blockchain-based companies in the world to set up offices here.  Amongst these are Binance – the world’s biggest crypto-exchange and OKEx – the world’s leading global bitcoin exchange.  The Government is in the process of finalizing a ‘Virtual Currency Act’, that will pave the way for a first-of-its-kind legal framework specifically tailor-made to regulate blockchain-driven investment operations such as Token Sales.

E&S Group is proud to be advising and supporting such a great project focusing on Esports ‘crowd-managing’ via blockchain technology. Read the chiliZ White Paper:

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