Category: Artificial Intelligence

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Blockchain advert shown to 30 million football fans

Categories Blockchain, Technology, Artificial Intelligence, Automobile Industry

Blockchain advert shown to 30 million football fans

Blockchain was catapulted into the mainstream during the World Cup match between England-Sweden. An advert by Hyundai was broadcast to over 30 million viewers during the halftime break, showcasing the benefits of blockchain technology.

The blockchain advert by Hyundai Digital Assets Company (HDAC) presented a high tech vision of what lies ahead and included both blockchain and The Internet of Things in the clip. On July 7th the ad was shown during the quarter-final break on both BBC and ITV.

IoT and blockchain solutions

HDAC was founded by Chung Dae-Sun, the nephew of the CEO Chung Mong-Koo back in 2017. The aim of the company is to provide top of the range and secure IoT systems by using both public and private blockchain solutions.

The clip used the word “blockchain” three times throughout and will have brought the concept to a whole new audience who may not have previously been familiar with the technology. The advert shows a family making instant blockchain based payments as well as living in a house that was protected by the technology. It presented a range of smart appliances and even a meter that automatically processed readings and made payments.

The HDAC website states:

“The technology can be applied to smart factories, smart homes, smart buildings, and various industries. Also, [machine to machine] transaction for mutual contracts and operation between IoT devices are implemented to bring a platform where rational consumptions and transactions are possible.”

A step in the right direction

But more importantly than just showing the potential of the product, the advert showed that the technology is trustworthy and not just some alien concept that would never be of use. With Hyundai backing this tech, any viewers of the advert will have a new perspective- a more credible one- with a name that they know and trust.

This is great news for crypto and blockchain as its reputation has sometimes unfairly been sullied by the actions of a few as well as criticism about its anonymous nature. Many have said it could be used for money laundering and other illegal transactions but the truth of the matter is that the good points far outweigh the bad. But for it to receive widespread adoption, its public perception has to change and this advert from Hyundai that reached millions is a step in the right direction.

 

E&S Group is a leading law firm offering various services with regards to ICOs. Feel free to contact us directly on +356 20103020 or by email at [email protected] to find out how E&S can help you in ‘making things happen’.

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How blockchain technology and artificial intelligence go together.

Categories Blockchain, Technology, Artificial Intelligence

How blockchain technology and artificial intelligence go together.

When it comes to law, politics, and economics, being able to maintain records of contracts and transactions in a safe and secure way is extremely important when it comes to setting boundaries and protecting assets. Over the last few years, blockchain technology has begun to completely revolutionise the way that we do business due to the way that it follows a decentralised architecture of already operational centralised systems. This means that it is able to speed up the operations whilst ensuring they are more secure and transparent. Now researchers are saying that blockchain technology can be applied to artificial intelligence and can transform this burgeoning industry in a number of different ways.

Shared characteristics

AI as a standalone technology has a vast number of applications and possibilities and it also shares a number of characteristics with blockchain technology. By recognising these shared similarities, a smooth and continuous manner of cooperation and interaction can be developed for the benefit of all involved stakeholders. For example, the decentralised blockchain system puts focus on the importance of data sharing among multiple clients, likewise, AI relies heavily on big data.

The highest levels of security

When it comes to security, blockchain and AI both need it at the highest levels as should there be a breach, the results could be catastrophic. Furthermore, blockchain offers a truly unique way of accessing data which can be scattered across various sources as it facilitates the concept of P2P connectivity. The decentralised nature of blockchain means that it can function as a digital ledger that can identify and validate data therefore making the conduction of transactions completely frictionless. In addition to this, the combination of both technologies can open up the global trade arena by making investments completely secure and totally seamless.

E&S Group is a leading law firm offering various services with regards to ICOs. Feel free to contact us directly on +356 20103020 or by email at [email protected] to find out how E&S can help you in ‘making things happen’.

For more information click the link.

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